ABOUT KOI
At Koï Design we bring minimalist aesthetics together with meaningful colours and symbols to add a simple, timeless touch to your style: jewellery you won’t want to take off, that becomes part of every moment of your day and accompanies your story.
Our brand takes its spirit from the legend of the koi, a symbol of perseverance, determination and transformation in the flow of life. Joined with the meaning of the red string, which in almost every culture stands for luck, strong bonds and protection, our designs express far more than a piece of jewellery: a meaningful value.
On the path we set out on with the red string and the koi legend, we shape our designs with all the colours of everyday life: Miyuki beads, natural stones, pearls, silver and coloured cords.
Each design comes to life slowly and with care. That is why Koï Design stays away from mass production and continues with small, limited runs.
Two and a half years of pieces, one at a time.
To more than 20 countries, each in its gift box.
On Etsy, where Koï Design started.
With lots of love, Aslı
